СѼƵ Announces David D. Cella as Chief Executive Officer 

CEO Dave Cella

CHICAGO – November 24, 2025 -The American Health Information Management Association (СѼƵ) is pleased to announce the appointment of David “Dave” D. Cella as its new Chief Executive Officer. Most recently serving as President ofHCPro, a for-profit subsidiary of СѼƵ, Cella will take on this newly expanded leadership role, driving innovation and growth across the enterprise. 

Cella’s appointment underscores СѼƵ’s commitment to stability and growth following a period of organizational transformation. Having worked closely with СѼƵ’s executive team over the past two years, Cella brings a deep understanding of both the association’s mission and the dynamic healthcare ecosystem in which it operates. 

“Dave’s appointment marks an exciting new chapter for СѼƵ,” said Maria Caban Alizondo, President and Chair of the СѼƵ Board of Directors. “His proven leadership, deep industry expertise, and collaborative approach position СѼƵ and HCPro for continued success. Dave has demonstrated a strong ability to unite teams, drive innovation, and deliver results, all while staying grounded in our shared commitment to empowering and equipping health information professionals and advancing trusted health information.” 

As President of HCPro since 2023, Cella led the organization’s integration into СѼƵ following its acquisition and has been instrumental in aligning both entities under a unified vision of growth and operational excellence. Prior to joining СѼƵ, he held leadership roles across the healthcare and higher education sectors, including Simplify Compliance, Jones & Bartlett Learning, Elsevier, and NHA/ATI Allied Health. Dave’s deep understanding of product development, education, and training in healthcare gives him unique insight as he steps into the role of leading this dynamic enterprise seeking to improve health information for patients, providers, payers, and systems. 

“I’m honored to lead СѼƵ during this important time in our organization’s journey,” said Cella, CEO of СѼƵ. “СѼƵ’s strength lies in its passionate community of professionals who understand the critical role health information plays in transforming care, advancing equity, and improving outcomes. Working alongside our members, staff, and partners, I look forward to strengthening our community, deepening engagement, and increasing the combined positive impact of СѼƵ and HCProin the years to come.” 

Cella’s appointment follows a comprehensive search process led by a diverse committee of СѼƵ leadership and stakeholders. After conducting interviews and an extensive evaluation focused on leadership style, organizational fit, operational and strategic capabilities, and the ability to advance СѼƵ’s mission, the СѼƵ Board of Directors unanimously voted to offer Cella the position. 

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About the American Health Information Management Association (СѼƵ®)

СѼƵ is more than an association–we are a force for change in healthcare. We are the visionary architect at the center of health information equipping over 100,000 members and credential holders to uphold the highest professional standards through education and certification. We believe every patient deserves the best possible health care, and that starts with accurate, secure data. We represent the extraordinary individuals who work tirelessly to keep us all safe. Get to know us at

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For over 34 years, HCPro, a division of Simplify Compliance LLC, has specialized in providing the latest healthcare regulatory information through industry-leading publications, continuing education, online coding platforms, instructor-led training, events, consulting services, and more to deliver consistent training, achieve compliance, and maximize workflow efficiencies, resulting in measurable performance and financial improvements. Visit . 

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